76% of consumers don't believe that companies tell the truth in advertisements. -Yankelovich
And an idea from Frank:
Perhaps, it's not who you are or what you say ... it's what you bring to the freakin' party. -Yours Truly
So now, here we go:
If traditional marketing (one-sided discussion) is on the downslide and Word of Mouth-slash-Social Media (two-way dialogue) is on the up and up, where does your product fit in all this? Right smack dab in the center of the whole kit and kaboodle ...
In other words: What are you bringing to the freakin' party?
John Moore––a purist among purists––would holla: spend your marketing dollars to make your product more remarkable, not your messaging. Case in point, at WOMMA, he talked about how even Oprah couldn't do squat for the blah Pontiac G6.
Or, in Frank terms: It's not who you are (Oprah!) or what you say
(major marketing buzz!), it's what you bring to the party (G6? No
thanks.) ... (Of course, the trend continues as we FF to recent times: the Frey fiasco, anyone? Oof.)
Another thought from Pete & Geoff's prez:
"Interruption or disruption as the fundamental premise of
marketing no longer works. You have to create content that's
interesting, useful or entertaining enough to invite the consumer." -Jeff Hicks
Cool Jeff ...and perhaps we can take this further ... Or, with consumers being smarter, savvier and more & more with it every moment, if they like you––if they like your 'content'––they'll invite you to their party... and tell their friends about you ...
Or, even better:
Business nowadays is so simple.