And AdAge is at it again ... this time, in a good way.
ps) sorry, but you'll have to register (free) if you're a new user to their site...
As new social media tools such as blogs, podcasts and wikis empower all of us to post, link, rate, review, write, share and connect to our heart's content, those who try to dam this surge of user-generated content with a finger in the dike are being very silly.
But co-create new products, services and experiences with customers, partners and employees using such social media tools? You crazy? Rather than co-create, many prefer to litigate. Especially if you once controlled the world of promotion, production, publishing and entertainment.
Take the industries and brands mentioned in an article in the current issue of Mother Jones titled "Intellectual Property Run Amok": their M.O. is still iron-clad control, aggressive litigation and pure greed:
• among the 16,000 people thus far sued for sharing music files was a 65-year-old woman who, though she didn't own downloading software, was accused of sharing 2,000 songs, including Trick Daddy's "I'm a Thug." she was sued for up to $150,000 per song
• 91 pending trademarks bear Donald Trump's name including "Donald J. Trump the Fragrance" and "Trump's Golden Lager."
• in 2002, Jack Valenti, head of the Motion Picture Association of America described Hollywood's antipiracy campaign as "our own terrorist war"
• Hooters sued a competitor for stealing its "trade dress," i.e., the packaging of its waitresses
• Martin Luther King Jr's estate charges academic authors $50 for each sentence of the "I Have a Dream" speech that they reprint
• Microsoft UK held a contest for the best film on "intellectual property theft" and had finalists sign away "all intellectual property rights" on "terms acceptable to Microsoft"
(Sure that last one is hilarious, but at least they inspired a lot of interesting user-generated content. Check out the films at Thought Thieves.)
Old habits die hard, of course, especially among the establishment. But they will have to die.
Chris Charron from Forrester Research just summarized the three tenets of the new world of "social computing":
1. innovation will become a bottom-up process driven by communities
2. the value of institutions will shift from the products they offer to the experiences they facilitate
3. the communities that helped drive innovation will take power from the institutions
GM gets it: they're now asking customers to create their own Tahoe commerical.
Even a handful of churches get it: they're members of a fiesty new group, Church Marketing Sucks, passionate about reconnecting the church with the people through social media.
So who will be the successful new leaders of the future: traditional control freaks or "architects of partcipation" as Tim O'Reilly has dubbed them? No question where my money is.
How was The Day of Frank you ask?
A great group of folks, great discussion, great interactivity, great questions, great cookies. (And I mean the ones that come from a baker.)
All in all, a good time was had and we look forward to more and more and more chats just like this one.
Check back next week for photos and podcasts and posts, oh my. In the meantime. Griff--one of our incredible speakers--has a few shots up for your viewing pleasure... In fact, here's one of Robert Metcalf of flyspy (hoo wee!), Renne Austin of Give Us Wings (another hoo wee!) and Griff himself (can I hear a triple hoo wee?!) ...
Finally: thanks to Andre of Babble-On Recording for great bursts of crowd participation, thanks to Jim for his 'no BS' policy, thanks to Tom Boggle of St. Olaf for the chat, another thanks to Renee of Give Us Wings for her passion, thanks to Kathy for her insight, thanks to Tom Bartel of The Rake for his story, thanks to Matt Bartel of MNSpeak for his ideas and one more BIG THANKS to Rob Metcalf for his incredible, rousing, inspirational burst of just how cool this web world is ... um, flyspy anyone?