For the past 72 hours, I gulped all I could from the Web 2.0 fire hose. And I must admit, the O'Reilly Web 2.0 Expo here in San Fran was flat out the most amazing conference I've ever attended. I got tons of great ideas for frank's 2.0 presentation coming up in Toronto this June!)
And my hotel turned out to be nice, too.
But what made the conference so transformative for me was getting how much I have to personally evolve (like by tomorrow morning when I get back to work!) to be able to fully engage with Web 2.0. This stuff is personal. And it challenges just about every business, marketing and creative idea I've ever had. Hold on to those ideas too tightly and the benefits of Web 2.0 go poof! Let go of old paradigms on how to strategize, create and execute new ideas and the real promise and excitement of Web 2.0 busts open.
After all the conversations, buzz and beer, the big thing I'm taking home is crystallized notion of emergence. Steven Johnson wrote a book on it. To me it means that there's just no stopping to try and figure out any of this, there's only creating it. Driven by a personal passion or a product, service or cause you believe in, there's only putting yourself out there using all the open, available, amazing technology that exists today and together with your community, you co-create as you go.
SocialText CEO, Ross Mayfield summed it up this way: "Value comes out of people using your stuff, not what's there at the beginning. It's all about shared control to create new value."