Two articles on newsstands now detail where Facebook has been and where it seems to be zooming with its community of 35 million active users ... half of which are not college students now and by the end of the year, less than 30% will be.
And for an even deeper dive, check out Appaholic, a site dedicated to reporting detailed metrics of all Facebook apps.
One of the best insights I've gleaned about online success is to replicate real human behavior and stoke it with your online experience. That's what I love about Facebook: Zuckerberg's concept of the "social graph" is the engine that drives Facebook. No polish. No positioning. No packaging. No branding. Just people expressing, sharing, laughing, connecting. It's about as frank as it gets.