How do you go from zero to $1 billion in online shoe-sales revenue in eight years? In the current issue of BusinessWeek, "Game Changing Ideas for Business," Zappos' CEO Tony Hsieh sums it up this way: "If we get the culture right, most of the other stuff, like the brand and the customer service will just happen."
Sound too easy to be true? Check this out: Hsieh is revealing Zappos' secret recipe through Zappos Insights. For $40 / month for an online subscription to their new site, you can directly tap into the culture and leaders of Zappos to pick up a tip or two for you own business.
I love it: transparent delivery of their transparent strategy.
These guys are not your average shoe salespeople.